Proposal · 26 October 2026 Meta Ads · SEO · IT Support

Great arborists.
More of the right jobs.
One partner for it all.

One monthly package for Brisbane Trees and Gardens that covers three things: Meta Ads that put your work in front of Brisbane homeowners, SEO and your Google Business Profile so you're found when people search, and hands-on IT support so your email, devices and accounts just work. One setup, one monthly fee, one point of contact.

Brisbane Trees and Gardens arborist roped in, working on a tall gum
Brisbane Trees and Gardens on the job, from your Google Business Profile photos
Prepared for
Brisbane Trees and Gardens
Archerfield QLD · brisbanetrees.com.au
Prepared by
Mitchell Galvin
Account Director, Fresh Digital
Valid until
25 November 2026
30 days from issue
01 · Executive Summary

The opportunity

Brisbane Trees and Gardens is an arborist business based at 63 Rocklea Street, Archerfield, led by ISA certified arborist David Taylor. You offer tree assessment and diagnosis, plant health care, safe tree removal, pruning to Australian Standards, palm removal and cleaning, stump grinding, cabling and tree transplanting across the Brisbane region. Customers rate you 4.9 stars from more than 150 Google reviews. The reputation is already there.

This proposal is about turning that reputation into a steady, predictable flow of the jobs you want, and taking the tech headaches off your plate at the same time. It's $1,200 + GST to set up, then $950 + GST a month for Meta Ads, SEO and IT support together.

◆ Why this, and why now

Built on what's already working for Brisbane Trees and Gardens
  • ◆
    Your reviews are a real asset. 4.9 stars is hard to beat. SEO and a well-run Google Business Profile make sure more people see them before they call someone else.
  • ◆
    Tree work sells visually. Your job photos, climbers in big gums and clean stump grinds, are exactly the kind of content that works in Facebook and Instagram ads.
  • ◆
    Ads let you choose the work. We can target the suburbs and job types you want more of, and pull back when you're booked out.
  • ◆
    One less thing to manage. IT support sits in the same package, so email, devices and accounts are handled by someone who already knows your setup.
Brisbane Trees and Gardens arborist climbing a tall dead tree
Climbing a dead tree
The Brisbane Trees and Gardens crew on the back of the truck between jobs
The team at work
Arborist pruning a tree near power lines
Pruning near lines
Large tree in a Brisbane backyard before works
Backyard tree
Leon pulling a rope line during a tree job in a mulched Brisbane backyard
Leon on the tools

Real Brisbane Trees and Gardens job photos. We'll use your real job photos in every ad.

02 · Meta Ads

Tree jobs from Facebook, on small budgets

SEO builds over months. Meta Ads put Brisbane Trees and Gardens in front of homeowners across Brisbane from the first week. We already run this exact setup for other tree businesses, with lead forms going straight to the owner's phone. Here's what it's doing for them.

Sunshine Coast Arborist
Owner · Sunshine Coast QLD
Campaign paused due to being too busy
$25/day ad spend
2 to 3
Leads a day
25+
Leads in the pipeline
8
Already converted
Meta lead centre showing intake, qualified and converted leads

The Meta lead centre: paid, priority leads moving from intake to qualified to converted. Customer names hidden for privacy.

Pro Tree Works
Glenn · Owner
$25/day ad spend
4 to 5
Leads a week
$6K
Single job won
High
Ticket value
Message from Glenn confirming he won a job from a Facebook lead

"Got the Facebook one, driving there now." Glenn won the job on the spot. Quoted at $4.5K, it finished at $6,000, paying for many months of ads in one go.

◆

Why it works for tree businesses. Tree work is visual, local and often urgent. A photo of a big tree coming down safely, shown to homeowners in your suburbs, with a two-tap quote form, is exactly what gets people to act. For Brisbane Trees and Gardens, one large removal can cover the ad spend for months.

1
Meta Ads (Facebook & Instagram)
Included

The same lead form setup that's working for other arborists, targeted at homeowners across Brisbane.

✓
Campaign setup. Ad account, pixel, audiences and lead form campaigns targeting the Brisbane suburbs you want to work in.
✓
Ad creative. Made from your real job photos and your logo.
✓
Leads to your phone. Name, number, suburb and job details, delivered instantly.
✓
Ongoing management. Budget moved to the ads and suburbs bringing in the best jobs, with a plain English monthly report.
✓
Ad spend paid direct. Billed to you by Meta, never through us, so you see every dollar.
03 · SEO & Google Business Profile

Found first when Brisbane searches for an arborist

Most tree work starts with a Google search. SEO and your Google Business Profile work together so you show up in the map pack and the organic results for the services and suburbs that matter, and your 4.9 star rating does the rest.

Proof · A tree service client we manage, SydneySearch results
Search termLate Aug 2026Oct 2026
tree removal cost sydneyNot ranking#1
24 hour tree removal sydneyNot ranking#4
tree removal sydneyNot ranking#12
New search terms now ranking in the top 100Baseline+65

Google rankings from the client's monthly reports, 27 August to 22 October 2026. Client name withheld for privacy.

2
SEO & Google Business Profile
Included

Ongoing work on brisbanetrees.com.au and your Google listing, reported monthly.

✓
Audit and keyword plan. Where you rank today for each service and suburb, and where the opportunities are.
✓
On-page and technical SEO. Titles, page content, speed, mobile and schema, so Google understands every service you offer.
✓
Google Business Profile. Categories, services, photos and regular posts kept up to date, plus help asking happy customers for reviews.
✓
Local listings. Your name, address and phone kept consistent across directories.
✓
Monthly ranking report. Plain English: what moved, what we did and what's next.
04 · IT Support

Hands-on IT support, from someone who knows it

Before marketing, I worked as an IT consultant, and I still look after all of Fresh Digital's IT myself. That same hands-on support is included for Brisbane Trees and Gardens, so when something stops working you have one person to call.

Email & domainMailboxes, domain and DNS, and fixing email that won't send or ends up in spam.
Microsoft 365 or Google WorkspaceAccounts, licences, shared calendars and files set up and kept tidy.
DevicesLaptops, phones and tablets for the office and the crew, set up and working.
BackupsMaking sure quotes, photos and business files are backed up and recoverable.
SecurityStrong passwords, two-factor sign-in and sensible protection against scams and phishing.
TroubleshootingSomething not working? Call or email and I'll help sort it out.
05 · How It Works

Our process. Simple, transparent, effective

No black box. From the first call to ongoing growth, you always know what we're doing, why, and what it's returning.

01
Discovery
A deep dive into your goals, your customers and the competitive landscape, so the strategy is built on what's true for your business.
02
Strategy
A custom roadmap built around your specific goals and budget, never a one-size-fits-all package.
03
Execute
Our in-house team gets to work, on time, on budget, and to spec.
04
Optimise
Continuous iteration using real data, so results compound month on month rather than plateauing.
05
Report
Clear monthly reports in plain English, the rankings, leads and enquiries that matter, with no jargon.
06
Scale
Double down on what works and expand into new channels as the results give us room to grow.
06 · Why Fresh Digital

Straight talking. Data driven. Results first.

We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.

The Fresh Digital team in session
Your strategy, our team
4.7
★★★★★ Live Based on 67 Google reviews
Read all reviews ›
★★★★★
"Outstanding service and the product was exactly what I was after."
Mick PolsGoogle
★★★★★
"Customer service and knowledge second to none. Highly recommend."
Robert MartinGoogle
★★★★★
"Rob explained everything in detail and the prices were very affordable."
Chloe SchofieldGoogle
★★★★★
"Always quick to respond and they follow up on everything immediately."
Brad TreloarGoogle
14yr
Established & trading since 2011
2,000+
Clients served across AU & APAC
40yr+
Combined director-level experience
✓
Tailor-made strategies, never one-size-fits-all packages.
✓
Simple, meaningful reports with metrics you'll actually understand.
✓
Affordable pricing for real work, done by real people.
✓
Gold Coast based, available and always responsive.
Peter Groves
Managing Director
Founder and driving force. 20+ years in digital strategy across Australia and APAC.
Rob Hickey
Director
SEO and Google Ads specialist building strategies that deliver measurable results.
Bell Thawornkul
Technical Director
Leads web development and infrastructure. Expert in performance and custom builds.
Nanthaporn Groves
Ads Marketing Manager
Manages paid advertising across Google and Meta with a data-driven approach to ROI.
◆ Inside Fresh Digital
Inside the Fresh Digital studio
Inside Fresh Digital
The Fresh Digital team at work
The Workstation
07 · Investment

Investment, in plain numbers

One setup fee, then one monthly fee covering Meta Ads, SEO and IT support. Ad spend is billed directly to you by Meta, for full transparency. It never comes through the agency.

Setup · One-off
$1,200+ GST
Meta Ads, SEO and IT support set up
Monthly
$950/mo + GST
Meta Ads, SEO and IT support, all three
Ad spend · Paid to Meta
Billed direct
Paid straight to Meta, not through us.
What's includedInclusion
Meta Ads setup, lead forms & ad creativeIncluded
Meta Ads monthly management & optimisationIncluded
SEO for brisbanetrees.com.auIncluded
Google Business Profile managementIncluded
Hands-on IT supportIncluded
Monthly reportIncluded
Setup, then monthly$1,200 + $950/mo
◆

The bottom line. $1,200 + GST to set up, then $950 + GST a month for Meta Ads, SEO and IT support together, with ad spend paid straight to Meta.

All fees are quoted in Australian Dollars and are exclusive of GST. The setup fee is $1,200 + GST, a one-off fee. The monthly fee is $950 + GST and covers Meta Ads management, SEO including Google Business Profile management, and IT support. Meta ad spend is billed directly to Brisbane Trees and Gardens by Meta and is not invoiced through Fresh Digital. Results shown for other clients are examples, not guarantees. This proposal is dated 26 October 2026 and is valid for 30 days from issue, until 25 November 2026.

08 · Next Steps

Ready to get started

01
Sign below
Accept the proposal with your digital signature, or send through any questions.
02
Access & onboarding
We get access to your Meta, Google and website accounts and run through your IT setup.
03
Ads live
Meta Ads switch on and leads start landing on your phone.
04
Monthly reporting
SEO and Google Business Profile work rolls out, with a plain English report each month.

Accept & sign this proposal

Sign below to accept the scope and investment set out above. A copy is sent to both parties on signing.

✕
✓

Proposal accepted

Mitchell Galvin, Account Director at Fresh Digital
Your key contact
Mitchell Galvin
Account Director, Fresh Digital

Your direct line into Fresh for this engagement. Anything on scope, numbers or timing comes straight to me, and I keep the work joined up from the brief through to handover.

Fresh Digital · Australia's digital partner · 14 years of search & digital
mitch.g@freshdigital.com.au  ·  +61 7 3186 2165  ·  freshdigital.com.au
Suite 5/492 Christine Avenue, Robina, Gold Coast QLD 4226